Delivering Even More Dealer Support and Consumer Convenience
Husqvarna has committed some serious resources to the North American marketplace. Starting with a $12 million contingency plan Husky has more than doubled its investment in parts and accessories to serve Husqvarna dealers and customers alike. This level of investment continues with the latest dealership collateral materials and effective immediately, the launch of a specific website for the United States. “New model info, brochures, sales promotions, contingency awards, and complete US specific product information are now available at www.husqvarna-motorcyclesna.com,” explains Corey Eastman, Husqvarna NA’s National Marketing Manager.
“We will also be using the website as a true communications tool,” adds Corey. “Everything from a dealer locator to the latest news from Husqvarna and the magazine tests of our motorcycles is available at the site, as well as some fun stuff including Team Husqvarna race bios, photo galleries and links to our social media outreach at Facebook and Twitter.” This launch is just the tip of the iceberg when it comes to all the behind the scenes efforts Husqvarna’s new management team has been making.
“I guess if you don’t blow your own horn, no one else will, but honestly, the new team has had a pretty productive six months,” Corey claims. “In addition to moving operations from New Jersey to Southern California, and bringing an entirely new management team on board as well as rolling out the 2011 models and going racing with Fred Andrews/FAR, Zip-Ty and Hall’s Cycles we have been busy behind the scenes to help the Husky dealer network. We created the new ‘Ride More’ message and came up with the creative 2.99% APR financing offer and 60-month terms to make it work. Dealer collateral materials from full model line posters, hang tags, handlebar placards, stickers, window clings, floormats and more have also been introduced.”
Eastman is quick to add that even more is in the works and the 2012 models are ahead of schedule. “The first place dealers and customers alike can learn about all the latest Husky happenings will be at the website. This site is designed to be far more than a virtual brochure,” he says. “It is a very dynamic product, always changing, adding new content and connecting with the customer to give everyone a reason to Ride More!”