Harley-Davidson announced it has worked out a new deal with the National Hot Rod Association (NHRA), which puts on drag racing events around the country. The iconic motorcycle company and the popular drag racing organization will continue to do business through 2016, according to the announcement.
The agreement between the two companies includes two provisions. First, the Harley-Davidson Screamin’ Eagle/Vance & Hines Pro Stock Motorcycle team will continue to compete in official NHRA events through 2016. In addition, Harley will continue its sponsorship of the NHRA Harley-Davidson Sportsman Motorcycle Series. The two groups held a rally with fans outside of the Harley-Davidson Museum in Milwaukee, Wisconsin, to make the announcement.
“This relationship between Harley-Davidson and the NHRA has been rewarding at all levels,” said Harley-Davidson racing manager Kris Schoonover. “From the team’s success on the track to our interaction with the many Harley-Davidson riders and fans who attend every NHRA event, Harley-Davidson and drag racing really work well together, and the company is pleased to extend this partnership.”
Besides competing in the series and sponsoring one of the divisions, Harley will also have a continued presence on-site at all NHRA events. The Harley-Davidson booth allows visitors to check out the latest bikes and enter to win new motorcycles.