High technology comes to scooter riders

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Today’s scooters cover a broad spectrum of size and sophistication, and Dunlop’s all-new Scootsmart tire is designed to meet the demanding requirements of today’s scooter market by including innovations normally reserved for Dunlop’s full-size motorcycle tires. The Scootsmart introduces an unprecedented level of technology to scooter riders. Borrowing heavily from Dunlop’s recently released performance touring […]

The bLU cRU Road Racers Are Looking To Uncork Their Yamahas In Wine Country This Weekend

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Cypress, CA – August 9, 2017 – Round 7 of the 2017 MotoAmerica AMA/FIM North American Road Racing Championship is this weekend at Sonoma Raceway in Sonoma, CA, and the Yamaha bLU cRU road racers are looking forward to returning to a track that they haven’t had the pleasure of visiting in a few years. […]

Arai Introduces New DT-X Helmet

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Arai Helmets is proud to officially release their latest accomplishment: the new DT-X helmet. 67 years ago, Hirotake Arai created the first motorcycle helmet in Japan to protect his own head. Today, Arai Helmets is managed directly by his son and grandson, and has grown to be recognized as one of the world’s premier helmet […]

The Yamaha bLU cRU Road Racers Are Looking To Be Big Men On Campus In Utah This Weekend

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Cypress, CA – June 21, 2017 – Round Five of the 2017 MotoAmerica AMA/FIM North American Road Racing Championship is this weekend at Utah Motorsports Campus in Tooele, UT, and the Yamaha bLU cRU road racers are looking forward to turning laps and striving for victories aboard their YZF-R1 and YZF-R6 machines on UMC’s 3.048-mile, […]

Yamaha Introduces All-New Star Venture

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CYPRESS, Calif. – June 5, 2017 – Yamaha Motor Corporation, USA, today introduced the all-new Star Venture touring motorcycle model combining a new level of power, technology and comfort features that will redefine the luxury touring motorcycle market. JOURNEY FURTHER Powered by an air-cooled 113 cubic inch (1854cc) V-twin fuel-injected engine, the Star Venture incorporates […]

Honda Donates Two Africa Twins to Redondo Beach P.D.

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TORRANCE, Calif. (May 23, 2017) – American Honda donated two Africa Twin adventure motorcycles to the Redondo Beach Police Department yesterday during a ceremony at the company’s offices in Torrance, California. The donation was to support the recently launched City of Redondo Beach Police Foundation, which funds new technologies to help advance the vision of […]

American Motorcyclist Association Highlights May as Motorcycle Awareness Month

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May 01, 2017 PICKERINGTON, Ohio – The American Motorcyclist Association is issuing a special appeal during May, which is Motorcycle Awareness Month, to motorists to be aware of their driving environment, check mirrors and blind spots before changing lanes and watch for motorcyclists. “With its warmer weather and increased riding, May is an opportune time […]

Yamaha Unveils 2017 Race Bikes And Riders At MotoAmerica Livery Reveal Party

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  Cypress, CA – March 28, 2017 –Monday night, on the eve of the MotoAmerica Preseason Test powered by Dunlop Motorcycle Tires at the Circuit of The Americas (COTA) in Austin, TX, Yamaha’s bLU cRU teams and riders participated in the MotoAmerica Livery Reveal Party at Container Bar in Austin. The #1 Monster Energy/Yamalube/Yamaha Factory […]

Yamaha bLU cRU Riders Complete Successful MotoAmerica Preseason Test At Circuit of The Americas

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  Austin, TX – March 30, 2017 – Two-time and defending MotoAmerica Superbike Champion Cameron Beaubier, defending MotoAmerica Supersport Champion, and their respective teammates, four-time AMA Superbike Champion Josh Hayes and 2015 MotoAmerica Supersport Champion JD Beach participated in the MotoAmerica Preseason Test powered by Dunlop Motorcycle Tires, held on Tuesday and Wednesday at the […]

Yamaha Named An Official Manufacturer Partner Of MotoAmerica

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  Cypress, CA – March 24, 2017 –For the third consecutive year, Yamaha Motor Corporation, U.S.A., has been named an Official Manufacturer Partner of the MotoAmerica AMA/FIM North American Road Racing Championship. “Yamaha is proud to support the MotoAmerica AMA/FIM North American Road Racing Championship, as an Official Manufacturer Partner, and also with the continued, […]