HARLEY-DAVIDSON INTRODUCES NEXT CUSTOM REVOLUTION WITH EIGHT NEW ICONIC SOFTAIL MOTORCYCLES

Model Year 2018 New Model Photography

MILWAUKEE (Aug. 22, 2017) – To celebrate Harley-Davidson’s 115th Anniversary year, the Motor Company is launching  a custom revolution: Eight all-new Softail® models that merge the hard-riding performance of the Dyna® line with the unparalleled custom look of the Softail line. Designed under the largest product development project in company history, the new bikes compared to prior year […]

Is Victory Charging into the Electric Motorcycle Market?

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It was only a matter of time before there were rumblings of Polaris Industries targeting Harley-Davidson in the Electric Motorcycle (EM) segment—especially after the recent announcement that Polaris had just purchased EM manufacturer Brammo.  Well, the time has come—much quicker than some might have expected—with Polaris Industries filing a trademark on January 27th for: Victory […]

Take a Motorcycle Ride with the World: Harley-Davidson’s World Ride Event June 22-23

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A true motorcycle enthusiast never needs an excuse to go for a motorcycle ride, it’s just something they do. However, to be able to say that you participated in a World Ride and that your mileage from a two-day ride helped rack up millions of motorcycle miles across the globe would be pretty cool. Well, […]