Harley-Davidson Still Battling For The Attention Of Younger Generations

Harley-Davidson Project LiveWire

A challenge for motorcycle manufacturers is being able to attract a new generation of younger and more tech-savvy riders. While not everyone wants the latest and greatest gadgets on their bike, some major motorcycle companies are looking at all possibilities when it comes to satisfying customer needs. One company looking to reach younger generations is […]

Report: Electric Motorcycles Gaining Popularity

2015-Zero-FXP-Police-Bike

In the world of motorcycle manufacturing, like any industry, bike producers are scrambling to meet the needs of a younger generation and more importantly, Millennials. Providing a motorcycle that fits with everything a younger person would want in a motorcycle is no easy task, but the transition is starting to show that electric motorcycles could be […]

Is Victory Charging into the Electric Motorcycle Market?

2013-Victory-Hammer8Ball1

It was only a matter of time before there were rumblings of Polaris Industries targeting Harley-Davidson in the Electric Motorcycle (EM) segment—especially after the recent announcement that Polaris had just purchased EM manufacturer Brammo.  Well, the time has come—much quicker than some might have expected—with Polaris Industries filing a trademark on January 27th for: Victory […]